Hear how your market will react before you ship. Synthetic twins read your launch in minutes, real humans verify it in hours, and every logged outcome makes the next call sharper.
Request early accessEvery launch meeting is a room full of people talking about them - what they'll click, what they'll pay, what they'll ignore - without a single one of them in the room. Them AI puts them in the room.
Two twins: consumer twins grounded in your market signals, and brand twins that ask in your voice. The fast gear: a read in minutes.
Your community, Reddit, interviews of any kind - run by your brand twins, always disclosed as AI. The honest gear: verification in hours.
The reconciled decision - twins and humans agreeing or disagreeing, resolved into ship / iterate / hold with confidence intervals. Not opinions, evidence.
Launch outcomes and external metrics - ad performance, sales, CRM. The final judge, feeding calibration so every future read is sharper.
One question, two twins: your synthetic panel reads it first, and your brand twins - agents speaking in your voice, always disclosed as AI - take it to real humans. Each slower layer sharpens the one faster than it. And the loop is composable: stitch the steps into workflows that match how your team ships, or start from a template.
Minutes twins read it Hours humans verify it Weeks the market grades it - and the panel learns
“Them AI let us pressure-test positioning, compare campaign concepts, and shortlist the ideas worth real testing before we spent on production or media.”
Them AI turns market signals into consumer twins, runs simulated group discussions, verifies the calls that matter with real humans through your brand twins, and returns ship / iterate / hold recommendations your team can act on.
Try Them AI ›Social signals + web analytics + market data + embeddings.
Build panels from social media signals, web analytics, penetration data, regional patterns, hobbies, interests, and media consumption behavior.
Cluster consumers into launch-ready segments like Gen Z gamers, premium home-theater buyers, suburban families, or value-conscious upgraders.
Each persona carries age, gender, region, hobbies, interests, purchase triggers, objections, competitor affinity, and media behavior.
Names, cities, household income brackets, brand familiarity - tuned for the US market out of the box, customizable per brief.
Drop in an ad, product claim, price, or competitor message. Watch your panel react in under a minute.
Personas react individually, debate as a group, surface disagreements, and explain what would change their mind.
Test ad concepts, pricing, product positioning, retailer copy, competitor claims, and channel-specific hooks.
Get sentiment, intent, and verbatim quotes broken down by every cluster - not just averages.
Capture why each segment hesitates: price anchoring, brand trust, feature confusion, category alternatives, or weak differentiation.
“I'd switch if it stays under $40 - cancel-anytime matters.”
“The trial helps, but $39 is above my impulse line.”
“We just renewed - switching cost outweighs the discount.”
Your brand twins take the same question to your community, Reddit, and interviews - in your voice, always disclosed as AI - and score the reactions against the consumer twins.
“The trial is what sells me - I'd lock the $39 before it goes up.”
Brand twins post the question to your Slack, Discord, or Reddit, moderate the replies, and roll them into a channel-by-channel read.
Send a link - no scheduling. Your brand twin runs the interview over video, voice, text, or form with adaptive follow-ups, participants react to the ad or page mid-conversation, and transcripts come back scored against the twins. Human-led when you prefer.
Human reactions are scored against the synthetic read. High agreement means ship with confidence; disagreement means the twins just learned something.
Every poll, thread, and interview identifies the twins as AI speaking for your brand. Honest listening at scale, never impersonation.
A clear ship / iterate / hold call with confidence intervals - and an accuracy score that compounds as outcomes and external metrics flow in.
Every reaction is aggregated into one clear recommendation with a risk score - so the team knows the call, not just the data.
Sentiment and intent come with bootstrap confidence bands and a sample-aware confidence score, so you know how sure the panel actually is.
Log what actually happened after launch. Them compares predicted vs real, scores its accuracy for your brand, and sharpens every future call.
Every persona reaction, objection, and rationale stays inspectable - so you can show exactly how a launch decision was reached.
Run the loop on the expensive questions - before production, pricing, or media spend.
Ad & creative pre-flight
Test concepts, scripts, hooks, CTAs, and claims on twins, then verify the shortlist with your community before media.
Pricing & positioning
Test price points, offers, value props, and taglines against the segments most likely to buy - before they go live.
B2B buying committees
Pressure-test outreach, pitches, and ABM angles against CFO, IT, and RevOps buyer panels before the meeting.
Message testing
Test subject lines, hooks, and social posts on the panel, hear it from humans, and save the ones worth shipping.
Bring your data in, push decisions out - Them AI fits the stack your team already runs on.
Slack
Send decision alerts to your team, and run the community polls that verify a read with real humans.
Discord
Fan a question to your server and bring real reactions back to the twins.
Reddit
Mine real threads as grounding signal for your panel - where your market already talks.
HubSpot
Import contacts and accounts to build buyer twins straight from your CRM.
Salesforce
Sync CRM contacts and accounts into your research workspace.
Meta & Google Ads
Ad performance flows back into calibration, grading every prediction against real results.
Run AI-led interviews and polls right inside WhatsApp and other chat apps your market already uses.
Wire in your customer engagement platform - Braze, Iterable, Klaviyo - to ground panels and route decisions.
Connect Them to AI assistants and agents over the Model Context Protocol - ask your panel from anywhere.
Upload market, customer, social, web-analytics, and survey data as CSV - the grounding for your panel.
Push decision and outcome events to any HTTPS endpoint your team runs.
Need another tool? Request an integration › - WhatsApp interviews, CEP connectors, and MCP are next.
Private by default. No raw customer records ever reach a model. Read our privacy policy ›
We're onboarding early teams now. Drop your work email and we'll reach out with access and a quick walkthrough.
No spam. We'll only email you about your early access.