Know the evidence
Trace a claim back to approved material.
Them AI for Marketing
Give every draft the context behind the brand
Your brand is more than a tone guide. Bring the reasons behind claims, audience choices, and editorial decisions into shared rooms, so people and their agents can work from knowledge the team can actually check.
Mac-only for now. Free during the beta (invite-only).
Marketing roomShared room
You with your team
Can we make this claim on the page?
Them AI with company contextThe messaging brief supports a workflow claim, not a performance guarantee. Describe what the product does, keep the limitation visible, and bring stronger wording to product marketing for review.
↗ Example messaging briefReview with Product marketing
After human approvalApproved product claim
A useful record for the next person.
Illustrative workflow. Not a live conversation.
The work gets better when the context stays.
Good judgment belongs
with the whole team.
Keep the judgment
Explain why an example fits the brand.
Reuse the reasoning
Carry campaign decisions into the next brief.
In the day-to-day
Work your team can bring to Them AI.
Start with the question. Keep the source. Make a person responsible for what comes next.
Marketing room Example 01
What evidence supports this sentence?
The capability brief supports the product description but contains no measured outcome. Keep the specific capability, remove the implied guarantee, and link the claim to its supporting material.
↗ Example capability briefSupportable claims
Check a proposed headline against the source behind it. Distinguish supported capabilities from assumptions, keep qualifications visible, and ask the responsible owner to review wording before anyone prepares it for publication.
See how the workflow fits
- Bring
- Messaging brief
- Review
- Product owner
- Keep
- Checked claim
Marketing room Example 02
Why does this opening feel wrong?
The editorial guide favors a recognizable situation over an abstract promise. Start with the question the reader actually has, then explain how the product helps answer it.
↗ Example editorial guideBrand judgment
Give writers examples with explanations, not only a list of adjectives. Keep approved patterns and their rationale in shared knowledge, then use a skill to review drafts against that context.
See how the workflow fits
- Bring
- Editorial examples
- Review
- Editorial lead
- Keep
- Review notes
Marketing room Example 03
Why did we choose this audience?
The campaign brief prioritizes teams already experiencing a coordination problem. That is the reason for this audience choice; another campaign needs its own question and supporting research.
↗ Example campaign rationaleCampaign context
Preserve the choices behind a campaign brief so the next teammate understands the audience and tradeoffs. Review the rationale alongside its sources before treating an earlier choice as a permanent rule.
See how the workflow fits
- Bring
- Campaign rationale
- Review
- Campaign lead
- Keep
- Context summary
Marketing room Example 04
What should we check before publishing?
Check factual claims against their sources, confirm the intended audience, and read limitations in context. The content checklist also asks whether the opening gives the reader a useful reason to continue.
↗ Example content checklistRepeatable review
Turn your editorial checks into a reusable skill. Ask people or external agents to retrieve the approved approach, then have a teammate review claims, tone, and open questions before publication.
See how the workflow fits
- Bring
- Review checklist
- Review
- Content owner
- Keep
- Review outline
These are example workflows to evaluate, not customer results. Connected agents use their own tools; Them AI is the shared context and review workspace.
From useful work to reusable knowledge
The conversation is
only the beginning.
Memory keeps the facts and decisions. Skills keep a way of working. People decide what deserves to become a shared reference.
Meet Rooms and the Collective- 01
Bring the context
Example messaging brief
- 02
Make the human call
Product marketing reviews the sources and proposed record.
- 03
Keep the method
Claim review
Make it real
Start with a claim worth checking
Bring the product brief, an approved example, and the person responsible for accuracy.
Discuss a design partnership
Before you begin
A few things
worth knowing.
Will Them AI publish our content?
No native publishing is promised. External agents execute in their own environments and can retrieve knowledge through MCP.
Can we restrict a campaign room?
Human access is organization-wide today. Keep confidential launches and restricted research out of the shared workspace.
How can marketing try it?
Mac-only for now. Free during the beta (invite-only). Begin with approved brand guidance and a named reviewer.
What does the current beta include?
Shared rooms, memory with sources and review status, reusable skills, and MCP access for connected agents. Mac-only for now. Free during the beta (invite-only). Human room and memory access is organization-wide. Client-scoped MCP feeds restrict agent retrieval to that client's approved records plus approved firm-wide material. Do not treat a room as a private boundary for individual members. Read the access boundaries.
Bring one real workflow
Make the next project
better informed than the last.
Start with a question your team keeps answering. Bring the sources, the people who know, and the decisions worth keeping.
Mac-only for now. Free during the beta (invite-only).